Fran Pollard Brand Identity

Overview

Fran Pollard offers holistic therapies for mind, body, and spirit, with the aim of helping others reconnect to their higher selves. Her mission is to bring lightness and healing to those seeking deeper connection and inner peace. Guided by the values of inner harmony, higher wisdom, and empowered transformation, Fran approaches her work with authenticity and optimism.

The Challenge

Fran needed guidance on narrowing down her services and creating a visually stunning brand that would attract clients aligned with her values. She was looking for a website, a full branding package, and printed leaflets to distribute locally. Her goal was to build an identity that reflected her vibe, holistic, earthy and connected to the natural world

The Results

Rooted in nature, her practice draws inspiration from the forest, incorporating herbs and medicinal mushrooms to support healing and growth. Her brand reflects this by using deep greens, earthy tones, and touches of gold. The logo includes a lotus flower symbolising spirituality, a spiral representing nature’s cycles and unity, and a triangle for balance, energy, and ascension.