Overview

Sundar is a bohemian-style boutique offering high-quality, organic clothing and jewellery ethically sourced from India. Sundar’s mission is to offer soulful, sustainable fashion that honours tradition.

The Challenge

Sundar needed a brand identity that honoured the boutique’s Indian roots while feeling modern, earthy, and elegant. The logo and other elements reflect the textures, colours, and patterns found in the clothing, and speak to customers who value ethical fashion.

The Results

The brand draws visual inspiration from the intricate embroidery and deep dyes of Indian textiles. A rich red was chosen, symbolising strength, warmth, and cultural depth. The logo design incorporates mandala elements, representing creativity. These appear throughout the branding, from packaging to printed materials, creating a cohesive visual identity.